Our client was struggling to meet sign-up goals for their 2026 charity rides. Alongside this, they were preparing to launch a brand-new event that required building awareness, credibility, and trust from the ground up. Their social media presence added another layer of challenge; inconsistent posting and low engagement made it difficult to sustain interest, nurture their community, and convert awareness into action.

Challenge

We delivered a focused mix of paid and organic strategy to drive sign-ups and build momentum. Across Meta, we ran targeted traffic and lead generation campaigns, using lookalike audiences and A/B testing to optimise performance for existing challenges, while testing new audience interests and creative variations for the new event. Additionally, we developed a clear social media strategy, supported by tailored content ideas and a structured content calendar to bring consistency and strengthen engagement, particularly around their turn-of-the-year campaign.

Our approach

Our Breast Cancer Awareness Month campaigns reached 677,837 users, helping Women V Cancer meet event registration goals and engage a broader audience. Leveraging our targeted social media approach, Instagram views increased by 18.6% and overall reach grew by 48.3%, amplifying campaign impact and audience engagement across the platform.

The impact