Find the gap in your marketing before you spend more trying to fix it.
Your marketing can look busy and still have gaps.
The Small Business Marketing Audit Workbook helps you assess how your positioning, messaging, website, content, lead generation and customer journey are working together, so you can identify what needs your attention first.
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Your marketing may not be broken. It may be disconnected.
Most small businesses aren't struggling because they're doing nothing.
They're posting. They're updating the website. They're sending emails. They're trying ads. They're creating offers.
The problem is that those pieces don't always work together.
You might be generating attention without capturing leads. Getting website traffic without conversions. Creating content without a clear next step. Collecting enquiries without enough nurture or follow-up.
When you don't know where the gap is, the natural reaction is to keep adding more marketing.
More isn't always the answer. Clarity is.
Take a look at your marketing as a complete system.
The workbook walks you through the areas that influence whether someone discovers your business, understands your value, trusts you, and ultimately takes action.
Brand Positioning
Is it immediately clear who you serve, what you do, and why someone should choose you?
Messaging
Does your marketing clearly communicate the customer's problem, desired outcome, and next step?
Website Conversion
Is your website simply informative, or is it actively helping visitors move towards a decision?
Social Media
Is your content building visibility, authority, trust, and action?
Content Strategy
Are you creating content for every stage of the customer journey, or mainly generating awareness?
Lead Generation
Do interested prospects have a clear and valuable next step?
Trust & Proof
Are you giving people enough evidence and reassurance to confidently choose your business?
Customer Journey
What happens between someone discovering you and eventually becoming a customer?
Don't just find the problems. Decide what to do next.
By the end of the workbook, you'll have:
- A clearer picture of what's already working
- Your biggest marketing bottleneck
- The areas that are weakening your customer journey
- A shortlist of quick wins
- Your strategic priorities
- A focused 30-day marketing action plan
Built for businesses that are already marketing, but know it could be working harder.
This workbook is particularly useful if:
This isn't about adding another tactic to your to-do list. It's about understanding the system you already have.
A practical workbook. Not another 40-page marketing ebook you'll never finish.
Work through the audit at your own pace, score each area honestly, and use your findings to decide what deserves attention now, what can wait, and where your biggest opportunities are.
Why we created it.
At Image Digital, we help ambitious businesses turn scattered marketing activity into thoughtful, connected systems designed for meaningful growth.
We created this workbook because one of the most common problems we see isn't a lack of marketing.
It's businesses investing time and money into individual tactics without understanding how those tactics connect across the wider customer journey.
The audit is designed to help you step back, see the bigger picture, and make smarter decisions about what comes next.
Image Digital
Ready to find your biggest marketing gap?
Audit what you have, identify what needs fixing, and leave with a clearer plan for what to do next.