We took over full content management of Instagram, posting video-first content up to seven days a week for maximum visibility. We used Stories consistently to build day-to-day engagement, mixed lifestyle content with listing highlights and NYC moments, and ran outward engagement: commenting and liking target audience content to grow authentic reach.

Grew followers organically by 4.4% in 90 days, with zero ads, bots or fake followers. 11K+ reel views across 30 Reels, reaching 4.7K unique viewers. 336 likes, 82 shares and 20 saves generated organically. 73.4% of followers based in New York City, aligning with the target market.